| Заголовок | Say sorry for the holidays |
| Агентство | adam&eveDDB |
| Кампания | #SaySorry |
| Рекламодатель | Mars, Inc. |
| Бренд | Temptations |
| Дата первой трансляции/Публикации | 2015 / 11 |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| История | During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone. “Pet owners spend more than $5 billion on their pets during the holidays. They want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.” |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | ‘Sorry Seems To Be The Hardest Word’ written by Elton John and Bernie Taupin, recorded by Elton John |
| Продакшн Студия | Rattling Stick |
| Главный креативный директор | Ben Priest |
| Исполнительный креативный директор | Ben Tollett |
| Исполнительный креативный директор | Richard Brim |
| Копирайтер | Rory Hall |
| Арт-директор | Steph Ellis |
| Продюсер агентства | Catherine Cullen |
| Директор рабочей группы клиента | Jaimee Kerr |
| Специалист по работе с заказчиками | Jo Lorimer |
| Продюсер Продакшн Студии | Kelly Spacey |
| Директор | Austen Humphries |
| Оператор-постановщик | Austen Humphries |
| Оператор-постановщик | Jim Jolliffe |
| Редакционная компания | Speade |
| Редактор | Gareth McEwen |
| Послепроизводственный этап | The Mill |
| Послепроизводственный этап | Carl Phillips |
| Колорист | Mick Vincent |
| Художник огня | James Pratt |
| Аудио послепроизводственный этап | Factory |