| Заголовок | Rapunzel |
| Агентство |
Y&R London
|
| Кампания |
Fairytales - ghd
|
| Рекламодатель |
ghd
|
| Бренд |
ghd
|
| Дата первой трансляции/Публикации |
2009 / 11
|
| Бизнес сектор | Средства для ухода за волосами
|
| Слоган | You can do anything with your hair |
| История | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| философия | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| Проблема | ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| Тип медиа |
Телевидение
|
| Рынок | United Kingdom |
| Послепроизводственный этап |
Prime Focus
|
| Аудио послепроизводственный этап |
Wave Studios
|
| Креативный директор |
Damon Collins
|
| Копирайтер |
Adrian Lim
|
| Арт-директор |
Steve Williams
|
| Планировщик счета |
Emily James
|
| Директор рабочей группы клиента |
Annabel Evans
|
| Специалист по работе с заказчиками |
Katey-Ellen Price
|
| Продюсер агентства |
Francis Castelli
|
| Продакшн Студия |
HSI
|
| Директор |
Eric Hillenburg
|
| Редактор |
Russell Icke
|
| Продюсер |
Nicola Doring
|