| Заголовок | Smartphone Test Parcours |
| Агентство | WeFilm |
| Кампания | Smartphone Test Parcours |
| Рекламодатель | INTERPOLIS |
| Бренд | INTERPOLIS |
| Posted | Август 2017 |
| Бизнес сектор | Другие |
| философия | To introduce the Automodus app developed by Interpolis, we shot an online film that first shows in an apparently light-hearted way that using your smartphone and driving a car doesn’t go well together. Five randomly selected people were invited to take part in an experiment to see how their driving skills and reaction time would suffer if distracted by their phone. So we built a cardboard and Styron foam test area to ensure their safety. |
| Проблема | Interpolis developed an app that blocks all incoming messages on your phone while you drive and sends an automatic reply in order to try and prevent hundreds of wounded and dozens of deaths each year. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | WeFilm |
| Креативная команда | MARTIJN DE JONG |
| Креативная команда | Robbert Dirksen |
| Креативная команда | Ruben Cusell |
| Креативная команда | Roel Welling |
| Директор | Joeri Holsheimer |