Заголовок | Card Block (Superhero) |
Агентство | M&C Saatchi |
Кампания | Power of Thumbs |
Рекламодатель | St. George Bank Limited |
Posted | Март 2016 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
История | Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones. |
Тип медиа | Веб-фильм |
Длина | |
Продакшн Студия | Photoplay Films |
Директор | Scott Otto Anderson |
Исполнительный креативный директор | Mike Spirkovski |
Копирайтер | Guy Hobbs |
Арт-директор | Pierre-Antoine Gilles |
Исполнительный продюсер | Oliver Lawrance |
Продюсер | Emma Thompson |
Продюсер агентства | Sue Hind |
Продюсер агентства | Paul Johnston |
Оператор-постановщик | Daniel Ardilley |
Visual Effects | Howie Hill |
Звук | Nylon Studios |
Послепроизводственный этап | FSM VFX |
Редактор | Simon Njoo |
Художник-постановщик | Virginia Mesiti |
Post Production Producer | Tina Braham |