Заголовок | Sexy Fingers |
Агентство | Wunderman Thompson |
Кампания | Sexy Fingers |
Рекламодатель | Aides |
Бренд | AIDES |
Дата первой трансляции/Публикации | 2011 / 7 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | Sexy Fingers |
философия | The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV. The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides). AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. www.aides.org |
Тип медиа | Digital |
Звуковая дорожка | Flairs |
Больше информации | www.sexyfingers.org |
Интерактивная разработка | We are Anonymous |
Производство | Frenzy |
Музыка, радио и звуковой дизайн | Flairs |
Продюсер исполнительного агентства | Charlotte Saint-Paul |
Иллюстратор | Jean-Michel Texier |
Арт-директор | Elodie Matyjasik |
Исполнительный креативный директор | Ghislain de Villoutreys |