Заголовок | Together We're Stronger |
Агентство | Grey Possible |
Кампания | 10 years - Pink Ribbon Magazine |
Рекламодатель | Pink Ribbon Inc. |
Бренд | Pink Ribbon Magazine |
Дата первой трансляции/Публикации | 2010 / 10 |
Бизнес сектор | Газеты, журналы, книги |
Слоган | Together we're stronger |
История | I have friends, you have nothing. I give love, you give pain. I create, you destroy. Ive been given life, you can only steal it. Were getting stronger, youre only getting weaker. Were millions of women, and you, youre just one disease. Together were stronger than breast cancer. Buy Pink Ribbon Magazine. |
Проблема | Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine |
Тип медиа | Телевидение и кино |
Послепроизводственный этап | Ambassadors |
Креативный директор | Seyoan Vela |
Креативный директор | Colin Lamberton |
Арт-директор | Phoebe Dawson |
Копирайтер | Peter van den Heuvel |
Специалист по работе с заказчиками | Catherine Dijkstra |
Digital Director | Oscar Asmoarp |
Digital Producer | Tim Sadjak |
Продюсер агентства | Ivy Lo Fo Sang |
Директор | Johan Kramer |
Исполнительный продюсер | Neil Henry |
Исполнительный продюсер | Christel Hofstee |
Редактор | Will Judge |
Музыка | Junkie Xl |
Звук | Wave Amsterdam |
Оператор-постановщик | Wouter Westendorp |
Дизайнер | Donia de Graaf |