| Заголовок | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Агентство | Publicis Italy |
| Кампания | When You Drive, Never Drink |
| Рекламодатель | Heineken |
| Бренд | Heineken |
| Дата первой трансляции/Публикации | 2016 / 9 |
| Продукт | Formula 1 Sponsorship |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
| Тип медиа | Телевидение |
| Длина | |
| Актер / Знаменитость | Jackie Stewart |
| Директор бренда | Gianluca Di Tondo |
| Главный креативный директор | Bruno Bertelli |
| Исполнительный креативный директор | Cristiana Boccassini |
| Копирайтер | Bruno Vohwinkel |
| Арт-директор | Alessandro Candito |
| Стратегический планировщик | James Moore |
| Директор рабочей группы клиента | Lorenza Montorfano |
| Специалист по работе с заказчиками | Silvia Ghiretti |
| Продюсер агентства | Mariella Maiorano |
| Директор | Gary Freedman |
| Исполнительный продюсер | Christiane Dressler |
| Продюсер Продакшн Студии | Jason Kemp |
| Оператор-постановщик | Stéphane Vallée |
| Послепроизводственный этап | MPC London |
| Креативный директор | Bill McNamara |
| Спецэффекты / видеоэффекты | Adam Crocker |
| Спецэффекты / видеоэффекты | Phil Whalley |
| Градация / Интернет | MPC |
| Колорист | Jean-Clément Soret |
| Продакшн Студия | Anorak |
| Музыка | Sizzer |
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