| Заголовок | The Big C |
| Агентство | Technique |
| Кампания | The Big C |
| Рекламодатель | World Child Cancer |
| Бренд | World Child Cancer |
| Дата первой трансляции/Публикации | 2016 / 3 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Let's Help Even the Odds |
| философия | The idea behind the film is simple, yet powerful - two children from different backgrounds play with the same wooden block, which starts as a toy in the hands of the Western child. In 30 seconds, the block travels towards a child in Bangladesh, transforming into an enormous crate, growing progressively bigger and bigger as it makes its journey. The goal of this striking metaphor is to bring to life the fact that, in the UK, a child diagnosed with cancer has an 80 per cent chance of survival, whereas in Bangladesh, they have only 10 per cent. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | 2AM |
| Sound Company | Grand Central Recording Studios |
| Post Production Company | Big Buoy |
| Арт-директор | Mick Brigdale |
| Копирайтер | Kevin Baldwin |
| Директор рабочей группы клиента | James Page |
| Директор | Steve Cope |
| Исполнительный продюсер | Rikki Percival |
| Продюсер | Kirsty Dye |
| Продюсер | Alice Morris |
| Управляющий производством | Gareth Crothers |
| Оператор-постановщик | Denis Crossan |
| Оператор-постановщик | Clive Norman |
| Звукорежиссер | Munzie Thind |
| Offline Editing Company | Stitch |
| Offline Editor | Phil Currie |
| Администратор визуальных эффектов | Jim Allen |
| Послепроизводственный этап | Barney Wright |
| Grading | Mark Meadows |
| CGI | Smoke & Mirrors |