ЗаголовокThe Next Rembrandt
Агентство
Кампания The Next Rembrandt
Рекламодатель ING Group
Бренд ING Bank
Дата первой трансляции/Публикации 2016 / 4
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
История One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art.
Тип медиа Digital
Длина
Больше информации www.nextrembrandt.com
Продакшн Студия
ECD / Concept
Концепция
Концепция
Creative ARt
Копирайтер
Копирайтер
Технический руководитель
Дизайнер
Директор цифрового формата
Стратег
Разработчик
Разработчик
3D художник
Редактор
PR-менеджер
Бренд-менеджер
Screen Producer
Screen Producer
Продюсер печати
Animations
Special Advisor
Директор
Исполнительный продюсер
DIRECTOR SMALL AND MIDMARKET BUSINESS
MICROSOFT AZURE LEAD
PRODUCT MARKETING MANAGER
CORPORATE COMMUNCIATION MANAGER
Marcom Manager
Solution Architect

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