Заголовок | FACE CITY |
Агентство | Wunderman Thompson |
Кампания | FACE CITY |
Рекламодатель | BMW |
Бренд | BMW 1 SERIES |
Дата первой трансляции/Публикации | 2011 / 9 |
Бизнес сектор | Полный размер и автомобили класса люкс |
Слоган | NEW BMW 1 SERIES. UNIQUE. |
философия | To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map. |
Тип медиа | Веб-сайт |
Послепроизводственный этап | Circus |
Делопроизводитель | Axel Grollemund |
Делопроизводитель | Marie Guillemin |
Директор рабочей группы клиента | Camille Constantin |
Специалист по работе с заказчиками | Olivier Daban |
Копирайтер | Thierry Brioul |
Арт-директор | Laura Moreau |
Арт-директор | Laurent Salles |
Креативный директор | Tanneguy de Thé |
Креативный директор | Guillaume Cartigny |
Исполнительный креативный директор | Ghislain de Villoutreys |
Интерактивная разработка | Make Me Pulse |