Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, United Kingdom
ЗаголовокVictory fridge
Агентство
Кампания Victory fridge
Рекламодатель ABInbev / Grupo Modelo
Бренд Bud Light
Дата первой трансляции/Публикации 2018 / 8
Бизнес сектор Пиво, сидр, лагерное пиво
История The Cleveland Browns’ win-less 2017 NFL season was one of the most disheartening in football history. But fans remained loyal. Bud Light, the NFL’s official beer sponsor, wanted to honor the team's supporters and give fans a celebration to remember if the Browns finally won. Enter Victory Fridges. The refrigerators were installed in bars, stocked with limited edition Bud Lights, and sealed with WiFi connected locks When the Browns finally won, all the fridges simultaneously unlocked, sharing thousands of celebratory Bud Lights with fans.
Тип медиа Связи с общественностью
Длина
EVP
Вице-президент (ВП)
Вице-президент (ВП)
Senior Manager
Креативный директор
Senior Associate
Junior Associate
Associate
Director, Marketing Communications and Media
Partnerships Director

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