Заголовок | You Vs Unconditional Love |
Агентство | BBH |
Кампания | You Vs Unconditional Love |
Рекламодатель | Barclaycard |
Бренд | Barclays |
Дата первой трансляции/Публикации | 2013 / 1 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
История | The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. |
философия | On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. |
Тип медиа | Телевидение |
Длина | |
Звуковой дизайн компании | Factory Studios |
Креативный директор | David Kolbusz |
Креативный директор | Dominic Goldman |
Исполнительный креативный директор | Nick Gill |
Продюсер Продакшн Студии | Ruben Mercadal |
Средства массовой информации (сторона агентства) | Neil Small |
Производство фото | Debra Ladd |
Директор рабочей группы клиента | George Scotland |
Продакшн Студия | Smuggler |
Директор | Guy Shelmerdine |
Исполнительный продюсер | Fergus Brown |
Продюсер Продакшн Студии | Gustav Geldenhuys |
Оператор-постановщик | Martin Ruhe |
Послепроизводственный этап | The Mill NY |
Анимация / 3D | Passion Pictures |