Steve Simpson
Chief Creative Officer, Ogilvy & Mather North America at Ogilvy Worldwide
New York, United States
ЗаголовокStop The Pain - Masked Gothic Girls
Агентство
Кампания Stop The Pain - Masked Gothic Girls
Рекламодатель Colgate-Palmolive Company
Бренд Colgate-Palmolive Company
Дата первой трансляции/Публикации 2016 / 10
Бизнес сектор Зубная паста
философия Entry Summary:
People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at anytime. This “optical illusion art” incorporates popular culture cue of pain to depict the haunting sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.Paying tribute to the dark gothic style imagery, the initial image appears of a girl with ponytails, in a dark somber setting. Zooming into the detail of the facial features, the eyes and nose features are composed of two mask-wearing girls, holding an explosive plunger dynamite ready to terrorize their environment. The mouth is a train track and the teeth are all TNT (dynamites). The train carrying ice-creams represents that which can trigger tooth sensitivity at any time, with the dynamites magnifying the extreme tooth pain.
Brief with projected outcomes:
No restrictions.
Translation:
“No Mas Dolor” is Spanish for “No More Pain”.
Тип медиа Печать
Global Chief Creative Officer, Chairman Asia
Региональный креативный директор
Региональный креативный директор
Regional Visualizer
Associate Strategy Director
Managing Director
Regional Media Director
Group Account Director
Делопроизводитель
Director Of Operations
Regional Digital Production Manager
Regional Creative Director Of Content
Regional Visualizer
Global Ceo
Artist
Artist
Главный сотрудник клиента

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