| Заголовок | The Unspoken Truth 2 |
| Агентство | Dentsu Singapore |
| Кампания | The Unspoken Truth |
| Рекламодатель | Sanrakshan.org |
| Бренд | Sanrakshan.org |
| Дата первой трансляции/Публикации | 2018 / 12 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference |
| Тип медиа | Digital |
| Главный креативный директор | Ted Lim |
| Исполнительный креативный директор | Andy Greenaway |
| Арт-директор | Jenn Perng Chong |
Больше работы
СМОТРЕТЬ ВСЕThe Unspoken Truth 1
- БРЕНД:
- Sanrakshan.org
- АГЕНТСТВО:
- Dentsu Singapore
Clean Light Hand Soap
- БРЕНД:
- Zantiis
- АГЕНТСТВО:
- Dentsu One (Bangkok)
Grandfather
- БРЕНД:
- R.E.A.C.H.
- АГЕНТСТВО:
- Dentsu Singapore
Family
- БРЕНД:
- R.E.A.C.H.
- АГЕНТСТВО:
- Dentsu Singapore
Boy
- БРЕНД:
- R.E.A.C.H.
- АГЕНТСТВО:
- Dentsu Singapore
Short stories book
- БРЕНД:
- The Salvation Army
- АГЕНТСТВО:
- Dentsu Utama Sdn Bhd
Adventure
- БРЕНД:
- The Salvation Army
- АГЕНТСТВО:
- Dentsu Utama Sdn Bhd
Fairy Tales
- БРЕНД:
- The Salvation Army
- АГЕНТСТВО:
- Dentsu Utama Sdn Bhd
Cinema Soundcheck
- БРЕНД:
- Foundation For Women
- АГЕНТСТВО:
- Dentsu One (Bangkok)