Заголовок | Parking |
Агентство | Naga DDB Malaysia |
Кампания | Parking |
Рекламодатель | EUT Fashion |
Бренд | Wonderbra |
Posted | Ноябрь 2005 |
Продукт | Bra |
Бизнес сектор | Одежда |
Слоган | Wonderbra |
История | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
философия | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
Проблема | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
Результат | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
Тип медиа | Телевидение |
Длина | |
Рынок | Malaysia |
Звуковой дизайн компании | Ram - |
Продюсер Продакшн Студии | Ira Carrisa |
Арт-директор | Constantine Chew |
Директор | Barney Chua |
Копирайтер | Jovian Lee |
Продюсер агентства | Wei Sian Lee |
Исполнительный креативный директор | Ted Lim |
Креативный директор | Alvin Teoh |
Директор рабочей группы клиента | Theresa Yeow |