Amnesty International - "Mutant Font"

Africa

Africa São Paulo, Brazil

Премии

8669

Бренд: Amnesty International
Страна: Brazil

Рекламодатель: Amnesty International

Заголовок	Mutant Font
Агентство	Africa
Кампания	Mutant Font
Рекламодатель	Amnesty International
Бренд	Amnesty International
Дата первой трансляции/Публикации	2015 / 4
Бизнес сектор	Права человека
История	Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy."
философия	How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning. Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor.
Тип медиа	Digital
Длина	140 seconds
Креативный директор	Álvaro Rodrigues
Главный креативный директор	Sergio Gordilho
CCO	Sergio Gordilho
Creative	Otto Pajunk
Creative	Maicon Silveira
Creative	Rafael Pfaltzgraff
Client Services	Marcia Feitosa
Web Developer	Magno Costa
Менеджер проекта	Monique Lima
Creative Vice President	Álvaro Rodrigues
Креативный директор	Diogo Mello
Creative	Guilherme Cunha
Creative	Marcos Gemal
Creative	Gustavo Marcula
Client Services	Maira Nogueira
Sound Design	Silence
Продакшн Студия	Buena Dash Film