Заголовок | Condom |
Агентство | Follis, LLC |
Кампания | Condom |
Рекламодатель | Kenneth Cole |
Бренд | Kenneth Cole |
Posted | Сентябрь 2011 |
Бизнес сектор | Обувь |
философия | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
Проблема | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
Результат | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
Тип медиа | Журнал |
Концепция | John Follis |
Креативный директор | Richard Kirshenbaum |
Креативный директор | John Follis |
Направление творчества/искусства | John Follis |