Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, United States
ЗаголовокMeet the Spokespoon
Агентство
Кампания Meet the Spokespoon
Рекламодатель Crossroads Community
Бренд Crossroads Community Soup Kitchen
PostedМарт 2017
Бизнес сектор Благотворительные организации, фонды, волонтеры
философия How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?”
Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community. 
Результат In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City. 
Тип медиа Интерактивный открытый опыт
Длина
Больше информации http://www.saatchiwellness.com/
Главный креативный директор
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