| Заголовок | Akili's Story |
| Агентство | Ogilvy Chicago |
| Кампания | The Power of Hugs |
| Рекламодатель | Kimberly-Clark Worldwide, Inc. |
| Бренд | Huggies |
| Дата первой трансляции/Публикации | 2018 / 6 |
| Бизнес сектор | Подгузники |
| Слоган | Huggies |
| История | Huggies believes in the power of dad's hugs. And this Father’s Day, the brand is proving it with a film that tells the real life story of Baby Akili who was born 4 months premature, narrated in moving detail by his father. Weighing just over a pound and with only a 15% chance of survival, doctors encouraged Akili’s father and mother to hold him. But instead of a goodbye hug, it became the turning point for their son’s miraculous road to recovery. The film was shot on location at Benioff Children’s Hospital in Oakland, California. Akili’s story went live Monday, June 11thon Facebook and will play through Father’s Day. |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | Original |
| Больше информации | huggies.com |
| Главный креативный директор | Joe Sciarrotta |
| Креативный директор группы | Dave Metcalf |
| Исполнительный креативный директор | Chris Turner |
| Креативный директор | Isaac Pagan Munoz |
| Креативный директор | Michael Franklin |
| Продюсер | Lisa Hinrichs |
| Директор | Kate Keene |
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