Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, United States
ЗаголовокLife, Scripted (Board)
Агентство
Кампания Life, Scripted
Рекламодатель The Chicago International Film Festival
Бренд The Chicago International Film Festival
Дата первой трансляции/Публикации 2021 / 10
Бизнес сектор Выставки, события и фестивали
История Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Тип медиа Анализ ситуации
Deputy Chief Creative Officer, Worldwide
Исполнительный креативный директор
Executive Design Director
Исполнительный креативный директор
Креативный директор группы
Design Creative Director
Копирайтер
Арт-директор
Директор по дизайну
Директор по дизайну
Исполнительный продюсер
Продюсер

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