Заголовок | Life, Scripted (Board) |
Агентство |
Ogilvy Chicago
|
Кампания |
Life, Scripted
|
Рекламодатель |
The Chicago International Film Festival
|
Бренд |
The Chicago International Film Festival
|
Дата первой трансляции/Публикации |
2021 / 10
|
Бизнес сектор | Выставки, события и фестивали
|
История | Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling. |
Тип медиа |
Анализ ситуации
|
Deputy Chief Creative Officer, Worldwide |
Joe Sciarrotta
|
Исполнительный креативный директор |
Dave Loew
|
Executive Design Director |
Gabe Usadel
|
Исполнительный креативный директор |
Luis Gabriel Ramirez Arias
|
Креативный директор группы |
Hital Pandya
|
Design Creative Director |
Connor Fleming
|
Копирайтер |
Hannah Lacava
|
Арт-директор |
Summers Ford
|
Директор по дизайну |
Lucia Vaughan
|
Директор по дизайну |
Sho Watanabe
|
Исполнительный продюсер |
Gayle McCormick
|
Продюсер |
Mackenzi Schumann
|