A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date.
философия
We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look.
Проблема
When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans.