| Заголовок | A day in the life |
| Агентство | Doremus |
| Кампания | A Day In the Life - Knight Capital Group |
| Рекламодатель | Knight Group |
| Бренд | Knight Capital Group |
| Posted | Май 2006 |
| Продукт | financial services |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Слоган | The science of trading. The standard of trust. |
| История | Famed rock photographer Danny Clinch has created a montage of images from the trading floor that jump off the page to capture the essence of what Knight encounters in its quest to service clients with integrity and innovation. |
| философия | "We took a look at what the competition is doing, which is traditional page advertising," says Chris Philip, Doremus' Senior VP, Media Director, "and blew the category apart. We developed unique sizes to give the ads the impact of a spread at a fraction of the cost. The appeal of the executions is that they lend themselves to the beauty of the photographic images." |
| Тип медиа | Журнал |
| Рынок | United States |
| Больше информации | www.doremus.com |
| Фотограф | Danny Clinch |
| Копирайтер | Larry Goldstein |
| Арт-директор | Greg Jensen |
| Директор рабочей группы клиента | Jane Lauterback |
| Креативный директор | Evelyn Neill |
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