Wilson Mateos

Wilson Mateos

Founder/ Co-CCO at 11:11 Sao Paulo
Sao Paulo, Brazil

Обо мне

Hello. My name is Wilson Mateos, and I am a Brazilian copywriter, CCO, founder, and partner at 11:11. The challenger company.

Before taking the entrepreneurial path, I was running the creative department of Leo Burnett Tailor Made São Paulo as Creative VP/ECD.

I accepted this position after working in the U.S. ad market for two years, where I was a CD at David & Goliath (Kia Motors) and 180LA (University of Phoenix).

Before my big international adventure, I spent more than 25 years working at some of the largest and most creative agencies in Brazil.
I was a copywriter at the following agencies: FCB, Lew Lara TBWA, F/Nazca Saatchi & Saatchi, and AlmapBBDO; and was the creative director at NeogamaBBH, Y&R, DM9DDB, and CuboCC.

I have worked for large clients such as FIAT, Samsung, Heineken, Volkswagen, Audi, Renault, Toyota, Unilever, AMBEV, Diageo, Pepsi, Visa, Bradesco Bank, Mizuno, Mondelez, and Itaú Bank, among others. If you are interested in seeing some of my work and also the awards that I have won, just click on this link: www.wilsonmateos.com.br

Outside the agency, my main interests are heavy metal music, Harley Davidson motorcycles, craft beer, street photography, drones, G.I. Joe action figures, skateboarding, Japanese manga, Japanese history, samurai movies, motorcycle club culture, and TV series. Ok, maybe it’s time for me to create a website for my hobbies too. :)

Опыт в секторе

Моя работа

SEE ALL WORK
8743 Load

Load

БРЕНД:
Mercedes-Benz Trucks
АГЕНТСТВО:
DM9DDB
14921 Boxer

Boxer

БРЕНД:
Sadia
АГЕНТСТВО:
DM9DDB
9631 Modigliani

Modigliani

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
9165 Renoir

Renoir

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
9928 Van Gogh

Van Gogh

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
14127 Adesf Pregnant

Adesf Pregnant

БРЕНД:
ADESF
АГЕНТСТВО:
NEOGAMA

Должности

Creative Director
Los Angeles, United States
October 2015 - В настоящее время здесь (8 лет 5 месяцев)
I've been working at 180LA as a Creative Director on the University of Phoenix account. My role is to partner with strategy and account to create campaigns for the client, with a holistic vision from TV to digital, social and activation. I am also in charge of leading and inspiring the creative teams to come up with the best ideas that can have a positive impact on the client's business and reputation
Creative Director
São Paulo, Brazil
February 2011 - February 2014 (3 года)
DM9 is DDB Brazil and I worked there as a Group CD for 3 years. My group came up with awesome campaigns (both online and offline) for some of the agency's biggest and most iconic clients, such as Itaú Bank (one of the biggest, non-governmental banks in Brazil), Sadia (BR Foods's largest brands and one of the largest food companies in the world) and Mercedes-Benz trucks. We also did some incredible work for a few non-profitable accounts, like ABTO (a pro-organ donation association and MASP (São Paulo Art Museum). By working very closely with the planning and media teams, the group was able to develop some serious innovation-driven and award-winning campaigns. As a recognition of the work done, I was invited to be a member of the Outdoor jury in the 2012 Cannes Festival.
8743 Load

Load

БРЕНД:
Mercedes-Benz Trucks
АГЕНТСТВО:
DM9DDB
14921 Boxer

Boxer

БРЕНД:
Sadia
АГЕНТСТВО:
DM9DDB
9631 Modigliani

Modigliani

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
9165 Renoir

Renoir

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
9928 Van Gogh

Van Gogh

БРЕНД:
MASP
АГЕНТСТВО:
DM9DDB
7419 Nowhere

Nowhere

БРЕНД:
ABTO
АГЕНТСТВО:
DM9DDB
6739 Hell

Hell

БРЕНД:
ABTO
АГЕНТСТВО:
DM9DDB
6411 Heaven

Heaven

БРЕНД:
ABTO
АГЕНТСТВО:
DM9DDB
14308 Soul

Soul

БРЕНД:
ABTO
АГЕНТСТВО:
DM9DDB
5893 Van Gogh

Van Gogh

БРЕНД:
MASP Art School
АГЕНТСТВО:
DM9DDB
5653 Picasso

Picasso

БРЕНД:
MASP Art School
АГЕНТСТВО:
DM9DDB
6235 Dalì

Dalì

БРЕНД:
MASP Art School
АГЕНТСТВО:
DM9DDB
7013 What are you upto?

What are you upto?

БРЕНД:
Terra
АГЕНТСТВО:
DM9DDB
7135 Fans

Fans

БРЕНД:
Diário de São Paulo Newspaper
АГЕНТСТВО:
DM9DDB
4652 Magnets

Magnets

АГЕНТСТВО:
DM9DDB
4688 Building Under

Building Under

АГЕНТСТВО:
DM9DDB
Creative Director
São Paulo, Brazil
14127 Adesf Pregnant

Adesf Pregnant

БРЕНД:
ADESF
АГЕНТСТВО:
NEOGAMA
6632 Adesf Group

Adesf Group

БРЕНД:
ADESF
АГЕНТСТВО:
NEOGAMA
5903 Adesf Man

Adesf Man

БРЕНД:
ADESF
АГЕНТСТВО:
NEOGAMA
3939 Bungee Jump 3 (Portuguese)

Bungee Jump 3 (Portuguese)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
3654 Bungee Jump 3 (English)

Bungee Jump 3 (English)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
3807 Bungee Jump 1 (Portuguese)

Bungee Jump 1 (Portuguese)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
3487 Bungee Jump 2 (English)

Bungee Jump 2 (English)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
3830 Playboy Interviews

Playboy Interviews

БРЕНД:
Editora Abril
АГЕНТСТВО:
NEOGAMA
3630 Bungee Jump 1 (English)

Bungee Jump 1 (English)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
3392 Bungee Jump 2 (Portuguese)

Bungee Jump 2 (Portuguese)

БРЕНД:
TIM
АГЕНТСТВО:
NEOGAMA
5313 Secondhand Smoking

Secondhand Smoking

БРЕНД:
ADESF
АГЕНТСТВО:
NEOGAMA
3410 Label

Label

БРЕНД:
Renault
АГЕНТСТВО:
NEOGAMA
3823 Covers

Covers

БРЕНД:
Renault
АГЕНТСТВО:
NEOGAMA
6622 Zombies

Zombies

БРЕНД:
Mentos Rainbow
АГЕНТСТВО:
NEOGAMA
5983 Polar Bears

Polar Bears

БРЕНД:
Mentos Rainbow
АГЕНТСТВО:
NEOGAMA

Other professional activities

PHNX 2022

Awards Jury Member

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