Заголовок | Hunt the White Creme Egg |
Агентство | elvis |
Кампания | Hunt the White Creme Egg |
Рекламодатель | Mondelez International |
Бренд | Creme Eggs |
Posted | Июль 2020 |
Бизнес сектор | Шоколад |
философия | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
Тип медиа | Социальные медиа |
Длина | |
Исполнительный креативный директор | Neale Horrigan |
Креативный директор | Rob Griffiths |
Креативный директор | James Hudson |
Стратегический директор | Camilla Yates |
Управляющий партнер | Caroline Davison |
Senior Account Manager | Claire Smith |
Директор по дизайну | Chris Dorn |
Дизайнер | Beth Stanbridge |
Техническое руководство | Jason Garfield |
Senior Motion Designer | Bene Tanser |
Motion Designer | Joshua Rodrigues |
Креативный продюсер | Alexander Warren |
Бренд-менеджер | Aislinn Campbell |
Artworker | Danny Kerley |
Звукорежиссер | Michael Pachecho |
Продюсер | Julia Methold |
PR-агентство | Golin / Harris International |
Медиа-агентство | Carat |
Production Partner | Craft Films |
Production Partner | EDC |