Dansk Retursystem - "The National Recycling Game"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Denmark

2494

Заголовок	The National Recycling Game
Brief	Over 140 million cans and bottles are thrown out each year in Denmark.So to change this, The Danish Deposit and Return System introduces 'The National Recycling Game': a game that turns every single bottle and can in Denmark into a lottery ticket. Each with the potential to make you a winner. Over a period of two months, everyone who recycles at their local recycling machines is an automatic participant in the game and will have a chance to win prizes that range from environmentally-friendly bikes to even an electric car.
Агентство	Robert/Boisen & Like-minded A/S
Кампания	The National Recycling Game
Рекламодатель	The Danish Deposit and Return System
Бренд	Dansk Retursystem
Posted	Январь 2019
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	A campaign meant to get the Danes to recycle every single bottle and can in the country.
Тип медиа	Анализ ситуации
Директор рабочей группы клиента	Therese VIlstrup
Редактор	Adam Nielsen
Оператор-постановщик	Michael Sauer Christensen
Продюсер Продакшн Студии	Gobsmack Productions
Film Director	Ricco Wichmann
Стратегический директор	Kim Boisen
Креативный директор	Heinrich Vejlgaard