L’Oreal & British Vogue - "The Non-Issue"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Премии

20584

Это объявление является частью "ACT Responsible Collection"

Бренд: L’Oreal & British Vogue
Страна: France

Рекламодатель: Groupe l’Oréal

Заголовок	The Non-Issue
Brief	One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'.
Агентство	McCann Paris
Кампания	The Non-Issue
Рекламодатель	Groupe l’Oréal
Бренд	L’Oreal & British Vogue
Дата первой трансляции/Публикации	2019 / 4
Бизнес сектор	Декоративная косметика
История	In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape. “The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others. The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”. The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
Тип медиа	Печать
Рынок	United Kingdom
Агентство	McCann London
Исполнительный креативный директор	Julien Calot
Креативный директор	Regan Warner
Исполнительный креативный директор	Robert Brown
Интегрированный креативный директор	Chad Warner
President / Executive Creative Director	Riccardo Fregoso
Creative President	Adrian Botan
Beauty Team President	Charlotte Franceries
President & Chief Creative Officer	Laurence Thomson
President & Chief Creative Officer	Rob Doubal
Creative Excellence Manager	Carmen Bistrian
Head of Social Media	Pierre-Jean Bernard
Global Account Director	Muriel Lapeyre
Global Planning Director	Clement Fiorda
Директор по стратегии	Harjot Singh
Chief Production Officer	Sergio Lopez
Planning Partner	Rose Van Orden
Junior Planner	Joy Molan
Управляющий партнер	Alison Webber
Senior Account Manager	Beth Kodjer
Руководитель проекта	Louise Hawthornthwaite
Продюсер	Serena Moll
Директор	Ben Twiston Davies
Редактор	Matt Dollings
Редактор	Sabina Dalu
Арт-директор	Adrien Simonnet
Ассистент арт-директора	Valentin Crespo
Global Brand President	Pierre-Emmanuel Angeloglou
Управляющий директор	Adrien Koskas
Главный управляющий	Karen Jones
Креативная стратегия	Ginevra Capece Galeota
AR/VR Business Development Facebook	Christopher Price