SCG Home - "Window with the view"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Thailand

4079

Бренд: SCG Home
Страна: Thailand

Рекламодатель: SCG

Заголовок	Window with the view
Агентство	Saatchi & Saatchi
Кампания	Window with the view
Рекламодатель	SCG
Бренд	SCG Home
Дата первой трансляции/Публикации	2020 / 4
Бизнес сектор	Техническое обслуживание и ремонт (дом и сад)
История	In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.
философия	Creative idea to register SCG Home as home renovation, home extension service provider under the concept of “the true happiness, start at home” and also promote brand omni-channel together with gaining brand preference among the target consumers.
Проблема	There’s low association of SCG Home awareness and product positioning as material building and home renovation areas. We observe the duplication in terms of product and service offering among SCG HOME multi-channels. In addition, there’s less relevancy between the brand and the target consumers. It is vital to create clear understanding on what does SCG Home stand for and help connect the whole structure in consumers’ mind that SCG Home has the product and professional service from roof to floor under the communication message “the worth, total solution for every home renovation” in more relevant context and approachable mood & tone.
Результат	After launch, the VDO gains positive feedback in terms of drawing high attention with clear communication message delivered as intent. The VDO has also reached 4 millions view within 2 weeks. It also drives more media cost efficiency with cheaper CPM vs. category benchmark on both platforms.
Тип медиа	Веб-фильм
Длина	157 seconds
Главный креативный директор	Sompat Trisadikun
Исполнительный креативный директор	Paroon Suthaveepramochanon
Креативный директор	Somchai Jiu
Арт-директор	Salin Chumwong
Арт-директор	Sompat Trisadikun
Копирайтер	Ruksaporn Pornkeeratikul
Управляющий директор	Weeranuch Duangpikool
Account Management Director	Peerajet Sringean
Специалист по работе с заказчиками	Anongnart Harnprayong
Делопроизводитель	Ajchareeya Promma
Продюсер агентства	Chainarong Wattanathanakun
Стратегический планировщик	Paemika Vesaratchpong
Продакшн Студия	Mum Films
Director	Suthon Petchsuwan
Помощник директора	Chairat Piriyawattanakul
Главный управляющий	Chattakul Nachaisit
Исполнительный продюсер	Pattarajitr Trakarnkate
Producer	Nara Montrekul na ayudhya
Управляющий производством	Sumittra Kudcharoen
D.O.P	Teerawat Thitikornwanich
Кастинг	Surangkana Suwanjinda
Stylist	Kittisak Prasarndee
Location Manager	Penrat Juitoop
Послепроизводственный этап	Rattana Leedamrongprasert
Редактор	Dechmongkol Prasertsit
Editor Support	Kritsana Thaweesang
Colorlist	Rattana Leedamrongprasert
Art	Dusit Yapakawong
Производство аудиофонограмм	Mum Films
Медиа-агентство	Publicis Media Thailand