Заголовок | Drunken Master |
Агентство | The Leo Burnett Group Thailand |
Кампания | Quit drinking alcohol |
Рекламодатель | Thai Health Promotion Foundation |
Бренд | Thai Health Promotion Foundation |
Дата первой трансляции/Публикации | 2020 / 7 |
Бизнес сектор | Информация и услуги правительства |
История | Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film. |
Тип медиа | Веб-фильм |
Длина | |
Главный креативный директор | Sompat Trisadikun |
Креативный директор | Skon Khanawuthikarn |
Копирайтер | Ravisara Mekasuwanaroj |
Арт-директор | Nattnaree Kheaw-im |
Арт-директор | Sompat Trisadikun |
Account Management Director | Tida Vibulvanich |
Директор рабочей группы клиента | Kanitta Chartpong |
Делопроизводитель | Maythavee Jariyanoppanan |
Продюсер агентства | Sarawut Lertkittipaporn |
Кинематография | Teerawat Thitikornwanich |
Оператор-постановщик | Teerawat Thitikornwanich |
Управляющий производством | Sumittra Kudcharoen |
Управляющий производством | A-Vika Visansong |
Кастинг | Surangkana Suwanjinda |
Арт-директор | Dusit Yapakawong |
Костюмы / Стилист | Kittisak Prasarndee |
Location Manager | Dechnarong Boonsongsang |
Покраска | Rattana Leedamrongprasert |
Online Artist | Rattana Leedamrongprasert |
Sound Production Company | Sound space |