Kept by Krungsri - "Kept"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

2031

Бренд: Kept by Krungsri
Страна: Thailand

Рекламодатель: Bank of Ayudhaya Co., Ltd.

Заголовок	Kept
Агентство	The Leo Burnett Group Thailand
Кампания	Kept by Krungsri
Рекламодатель	Bank of Ayudhaya Co., Ltd.
Бренд	Kept by Krungsri
Дата первой трансляции/Публикации	2020 / 7
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
История	Kept, the new normal of saving application – with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like ‘Coins’ floating after people who are living their same normal lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles. ‘Small change for BIG FUTURE’ is the key takeout for this piece of communication. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Тип медиа	Веб-фильм
Длина	68 seconds
Главный креативный директор	Sompat Trisadikun
Исполнительный креативный директор	Keeratie Chaimungkalo
Креативный директор	Prathan Udomsubvong
Арт-директор	Palapon Ngamjit
Арт-директор	Sompat Trisadikun
Копирайтер	Prathan Udomsubvong
Копирайтер	Sedthavuth Jarethammachit
Account Management Director	Rathawan Sukanake
Директор рабочей группы клиента	Apirat Leerattanakachorn
Делопроизводитель	Chayanee Chean-aem
Продюсер агентства	Rungrudee Chinpratan
Директор	Kasemparn Jujindalert
Продюсер Продакшн Студии	Pavaranan Kanpairoh
Оператор-постановщик	Natdanai Naksuwan
Редактор	Wisarut Deelorm
Ретушер	Pornlert Panna
CGI	Chocolate Studio Co.
Звуковой дизайн компании	Cinesound Co.
Послепроизводственный этап	So Good House Co.