Thai Health Promotion Foundation - "Duodenum Girl"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

6265

Это объявление является частью "ACT Responsible Collection"

Бренд: Thai Health Promotion Foundation
Страна: Thailand

Рекламодатель: Thai Health Promotion Foundation

Заголовок	Duodenum Girl
Агентство	The Leo Burnett Group Thailand
Кампания	Go for more veggies
Рекламодатель	Thai Health Promotion Foundation
Бренд	Thai Health Promotion Foundation
Posted	Август 2020
Бизнес сектор	Информация и услуги правительства
История	Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
философия	Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Проблема	The challenge is how to make the normal information get attention from the audience.
Результат	Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable.
Тип медиа	Телевидение
Длина	30 seconds
Главный креативный директор	Sompat Trisadikun
Креативный директор	Nuwadee Ketruangroch
Арт-директор	Smach Chotitat
Арт-директор	Sompat Trisadikun
Копирайтер	Sirikorn Rungrueangdechaphat
Account Management Director	Tida Vibulvanich
Специалист по работе с заказчиками	Veerin Lertsirimongkonkul
Продюсер агентства	Sarawut Lertkittipaporn
Продакшн Студия	Mum films Co.
Директор	Suthon Petchsuwan
Помощник директора	Chairat Piriyawattanakul
Главный управляющий	Chattakul Nachaisit
Исполнительный продюсер	Pattarajitr Trakarnkate
Продюсер Продакшн Студии	Namon Suttikittibuth
Оператор-постановщик	Teerawat Thitikornwanich
Оператор-постановщик	Grip Limited
Послепроизводственный этап	Rattana Leedamrongprasert
Редактор	Dechmongkol Prasertsit
Колорист	Rattana Leedamrongprasert
Wardrobe	Kittisak Prasarndee
Кастинг	Grace Wiyasu
Послепроизводственный этап	Namon Suttikittibuth
Производство аудиофонограмм	Mellow tunes