| Заголовок | Test Track |
| Агентство | AlmapBBDO |
| Кампания | Volkswagen Trucks: Test Track |
| Рекламодатель | Volkswagen Group |
| Бренд | Volkswagen Trucks |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Грузовые автомобили, пикапы |
| История | Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck? "Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design. |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный креативный директор | Luiz Sanches |
| Исполнительный креативный директор | Bruno Prosperi |
| Креативный директор | Rynaldo Gondim |
| Арт-директор | Paulinho Ribeiro |
| Креативная команда | Tales Bahu |
| Креативная команда | Vinicius Valeiro |
| Исполнительный продюсер | Luiz Braga |
| director | Dulcídio Caldeira |
Больше работы
СМОТРЕТЬ ВСЕGenerations
- БРЕНД:
- Volkswagen
- АГЕНТСТВО:
- AlmapBBDO
Making of Message From Carl Sagan
- БРЕНД:
- Global Compact Brazil Network
- АГЕНТСТВО:
- AlmapBBDO
Message From Carl Sagan
- БРЕНД:
- Global Compact Brazil Network
- АГЕНТСТВО:
- AlmapBBDO
Pisa
- БРЕНД:
- Volkswagen park assist
- АГЕНТСТВО:
- AlmapBBDO
Pyramid
- БРЕНД:
- Volkswagen Tiguan
- АГЕНТСТВО:
- AlmapBBDO
Choir
- БРЕНД:
- O Boticário
- АГЕНТСТВО:
- AlmapBBDO
Test truck
- БРЕНД:
- VW Delivery
- АГЕНТСТВО:
- AlmapBBDO
Weight
- БРЕНД:
- Ducoco Sport
- АГЕНТСТВО:
- MullenLowe Brasil
Long Jump
- БРЕНД:
- Ducoco Sport
- АГЕНТСТВО:
- MullenLowe Brasil