CALM - "The Invisible Opponent"

AMV BBDO

AMV BBDO London, United Kingdom

1634

Заголовок	The Invisible Opponent
Агентство	AMV BBDO
Кампания	The Invisible Opponent
Рекламодатель	Campaign Against Living Miserably (CALM)
Бренд	CALM
Дата первой трансляции/Публикации	2021 / 7
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, with his opponent digitally removed by MPC, we see the fighter moving around the ring, throwing and evading punches as his skin ripples with the impact of jabs. The sequence sees two big blows knock Wilder to the floor, as the referee starts to count. Summoning extra strength from somewhere, Fury lifts himself from the canvas and stands ready to fight again.MPC worked on over 1000 frames of footage to paint out Deontay Wilder. We created new limbs, faces and body parts of Tyson to patch the areas Wilder covered. Essentially, we were rebuilding Tyson for a number of sequences, we took sections of the crowd and recreated their reactions, rebuilt the referee, and anything that got obscured. The team added impact with FX plates of flying sweat, and a powerful filmic grade.
Тип медиа	Digital
Длина	60 seconds
Главный креативный директор	Alex Grieve
Креативный директор	Zac Ellis
Директор	Marcus Dryden
Редактор	Bruce Townend