Заголовок | Imprisoned Children - Pullover |
Агентство | lew'lara\TBWA |
Кампания | Imprisoned Children |
Рекламодатель | Save the Children |
Бренд | Abrinq Foundation - Save the children |
Дата первой трансляции/Публикации | 2015 / 4 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem. |
Тип медиа | Газета |
Главный креативный директор | Manir Fadel |
Исполнительный креативный директор | Felipe Luchi |
Копирайтер | Gabriel Sotero |
Арт-директор | Rodolfo Fernandes |
Представитель художника | Maria Pestana |
Специалист по работе с заказчиками | Maira Bandeira |
Группа планирования | Renata D'Avila |
Группа планирования | JULIANA BARTORILLA |
Музыкальная компания / Композитор | Luiz Ritton |
Медиа-команда | Fabian Mattua |
Медиа-команда | Mariana Oliboni |
Закупщик художественного оформления | Alessandra Sarilho |
Закупщик художественного оформления | Sabino |
Закупщик художественного оформления | Caio Lobo |
Закупщик художественного оформления | Natasha Latronico |
Фотограф | Jacques Dequeker |
Фотограф | Jairo Goldflus |
Фотограф | Gil Inoue |
Фотограф | Daniel Klajmic |
Фотограф | Henrique Gendre |
Графика | Marcos Pedra |
Графика | Alexandro Coelho |
Стратег | Victor Alcântara da Graça |
Менеджер по рекламе | Yeda Mariana Rocha de M. Pereira |
Менеджер по рекламе | Denise Maria Cesario |