Заголовок | AWESOME is for Everyone |
Агентство | Wieden + Kennedy Amsterdam |
Кампания | AWESOME is for Everyone |
Рекламодатель | Samsung |
Бренд | Samsung Galaxy A |
Дата первой трансляции/Публикации | 2019 / 12 |
Бизнес сектор | Мобильный телефон и планшеты |
философия | Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team. |
Тип медиа | Digital |
Длина | |
Исполнительный креативный директор | Mark Bernath |
Исполнительный креативный директор | Eric Quennoy |
Креативный директор | Caleb Al-Jorani |
Креативный директор | Bern Hunter |
Арт-директор | Anyaa Dev |
Копирайтер | Chris Taylor |
Group Account Director | David Newsome |