Заголовок | Did You Know |
Агентство | BBDO San Francisco |
Кампания | Did You Know |
Рекламодатель | Mattel, Inc. |
Бренд | Barbie |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Игрушки и игры |
философия | In honor of International Women’s Day, Barbie is introducing their “Shero” Collection of dolls on March 8. Likenesses include Nicola Adams, Bindi Irwin, Misty Copeland and Ibtihaj Mohammed. The spot highlights statistics for gender inequality in the workplace with a charming and persuasive delivery by a group of young girls despairing over a lack of female role models. |
Тип медиа | Телевидение и кино |
Длина | |
Chief Creative Officer | David Lubars |
Исполнительный креативный директор | Matt Miller |
Исполнительный креативный директор | Steve Rutter |
ACD | Christina Whalen |
ACD | Andrew Shaffer |
AD | Christina Whalen |
Копирайтер | Andrew Shaffer |
Копирайтер | Taylor Garrett |
Арт-директор | Rachael Kelly |
Director Of Integrated Production | Louise Doherty |
Producer | Whitney Ferris |
Редактор | Andrea Macarthur |
Editorial Company | Lost Planet |
Продакшн Студия | Slim |
Director | Karen Cunningham |
Executive Producer | Tom Weissferdt |