| Заголовок | The Child Replacement Programme/Hard To Impress |
| Агентство | Colenso BBDO Auckland |
| Кампания | The Child Replacement Programme |
| Рекламодатель | Mars, Inc. |
| Бренд | Pedigree |
| Posted | Октябрь 2021 |
| История | Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog. |
| Тип медиа | Телевидение |
| Длина | |
| Директор | Adam Gunser |
| Директор по маркетингу | Oliver Downs |
| Менеджер по маркетингу | Cormac van den Hoofdakker |
| Бренд-менеджер | Maria Parsons (Granados) |
| Продакшн Студия | Exit Films |
| Звукорежиссер | Franklin Road |
| Медиа-агентство | Starcom NZ |
| Исполнительный креативный директор | Steve Cochrane |
| Creative Chairman | Nick Worthington |
| Арт-директор | Andre Sallowicz |
| Копирайтер | Simon Vicars |
| Продюсер Продакшн Студии | Declan Cahill |
| Коммерческий директор | Abbi Barker |
| Планировщик счета | Ed Gunn |
| Директор вещания | Jen Storey |
| Фотограф | Will Bailey |
| Специалист по работе с заказчиками | Alice Sopwith |
| Group Business Director | Ahmad Salim |
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