Заголовок | Lucy and Henry 3 |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | Lucy and Henry |
Рекламодатель | Postnord Logistics |
Бренд | Postnord Logistics |
Дата первой трансляции/Публикации | 2016 / 9 |
Бизнес сектор | Промышленность |
История | To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord. |
философия | PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. |
Тип медиа | Телевидение и кино |
Длина | |
Копирайтер | Johan Holmström |
Арт-директор | Ted Mellström |
Planner | Lars Friberg |
Директор рабочей группы клиента | Mehmaz Bejne |
Дизайнер | Axel Soderlund |
Продюсер | Magnus Kennhed |
Специалист по работе с заказчиками | Lena Grundström |
Редактор | Robin Sive |
Послепроизводственный этап | Gangsters |
Stylist | Johanna Borggren |
Художник-постановщик | Catharina Nyqvist |
Продакшн Студия | Bacon |
Продюсер | Sandra Sohlman |
Исполнительный продюсер | Ylva Axéll |
Оператор-постановщик | Carl Nilsson |
Директор | Bart Timmer |