| Заголовок | Can't wait for the road |
| Заголовок (оригинальный язык) | Vivement la route (anglais) |
| Brief | A family are driving to their vacation home in their new Citroen C4 Picasso. But when they arrive, everything goes wrong. The house they’ve rented is dilapidated. Rains starts pouring. The youngest kid has constant tantrums when he’s not being attacked by wasps or jellyfish. They seem to spend half their time in accident and emergency. And the bedroom is plagued by mosquitos. Finally they hit the road again in the Citroen. Now they’re all smiles. With this vehicle, the road is the best place to be. |
| Агентство |
HUMANSEVEN
|
| Кампания |
Can't wait for the road
|
| Рекламодатель |
Citroën
|
| Бренд |
Citroën C4 Picasso
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Легковые автомобили
|
| История | The new Citroen C4 Picasso brings together the main ingredients taht form the brand's trademark : user-friendly, family-orienteted and modern. So many qualities packed into the one sole automobile results is an enjoyable experience for all its occupants. |
| Тип медиа |
Телевидение
|
| Исполнительный креативный директор |
Xavier Beauregard
|
| Продакшн Студия |
HENRY
|
| Директор |
Bart Timmer
|
| Послепроизводственный этап |
Hercules HRCLS
|
| Копирайтер |
Vanina Guillier
|
| Арт-директор |
Florence Vignon
|
| Руководитель ТВ |
Christopher Thiery
|
| Телепродюсер агентства |
Julie Malet
|