| Заголовок | Fishing (45 sec) |
| Агентство | BBDO New York |
| Кампания | Fishing (45 sec) |
| Рекламодатель | General Electric Company |
| Бренд | GE |
| Дата первой трансляции/Публикации | 2007 / 1 |
| Продукт | ecomagination.com |
| Бизнес сектор | Производство энергии, сырье и минералы |
| Слоган | imagination at work |
| История | This campaign broke with “Frog”, an umbrella spot highlighting GE’s key global stories for 2007 (water desalination, wind energy, solar energy, cleaner coal). Three individual product focused ads followed: • “Fishing” takes place on a Norwegian fishing boat where fishermen are catching fresh bottled drinking water, instead of fish (highlighting the capabilities of GE’s water purification technologies). • “Jar” follows a young boy on his adventure to literally capture the wind and put it to good use (comparing that scenario to GE’s wind turbines that provide free and renewable energy) • “Run” shows a big chunk of coal running through the city streets and country roads with crowds of people joining behind (to show everyone can get on board with GE’s cleaner more efficient way to generate power). |
| философия | By distilling the complex product stories down to a singular benefit, we were able to create simple yet compelling commercials that focus on the issue in a more positive, clever tone. |
| Проблема | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Результат | N/A |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Продюсер агентства | Maria Amato |
| Креативный директор | Bill Bruce |
| Продюсер агентства | Regina Ebel |
| Арт-директор | John Leu |
| Продюсер агентства | Filomena Lovecchio |
| Креативный директор | David Lubars |
| Копирайтер | Brad Roseberry |
| Креативный директор | Don Schneider |
| Продюсер агентства | Amy Wertheimer |
Больше работы
СМОТРЕТЬ ВСЕFrog (horizontal)
- БРЕНД:
- General Electric
- АГЕНТСТВО:
- BBDO New York
Flower (horizontal)
- БРЕНД:
- General Electric
- АГЕНТСТВО:
- BBDO New York
Fireflies (horizontal)
- БРЕНД:
- General Electric
- АГЕНТСТВО:
- BBDO New York
Combat on TV
- БРЕНД:
- Iraq and Afghanistan Veterans of America (IAVA)
- АГЕНТСТВО:
- BBDO New York
Parking Meter
- БРЕНД:
- Iraq and Afghanistan Veterans of America (IAVA)
- АГЕНТСТВО:
- BBDO New York
Traffic
- БРЕНД:
- Iraq and Afghanistan Veterans of America (IAVA)
- АГЕНТСТВО:
- BBDO New York
Rays (45 sec)
- БРЕНД:
- GE
- АГЕНТСТВО:
- BBDO New York
Clouds (45 sec)
- БРЕНД:
- GE
- АГЕНТСТВО:
- BBDO New York
Flower (vertical)
- БРЕНД:
- General Electric
- АГЕНТСТВО:
- BBDO New York