Lucky Saint - "Founder, Lucky Saint"

Accenture Song

Accenture Song London, United Kingdom

6833

Бренд: Lucky Saint
Страна: United States

Рекламодатель: Lucky Saint

Заголовок	Founder, Lucky Saint
Агентство	Accenture Song
Кампания	Holy
Рекламодатель	Lucky Saint
Бренд	Lucky Saint
Дата первой трансляции/Публикации	2019 / 1
Бизнес сектор	Пиво, сидр, лагерное пиво
философия	Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.
Тип медиа	На открытом воздухе / вне дома
Client Name	Luke Boase
Главный креативный директор	Nik Studzinski
Исполнительный креативный директор	Brian Williams
Креативная команда	Fiona Moseley
Креативная команда	Louisa Whitehead
Planner	Matthew Waksman
Head of Design	Simon Wakeman
Designer	Ryan Hamilton
Ретушер	Ray Lee
Business Lead	George Barton
Agency Producers	Rowan Honeysett
Фотограф	Rankin
Producer	Christine Wright