Заголовок | Skeleton |
Агентство | Brand Architecture International New York |
Кампания | Always Wonder |
Рекламодатель | National Geographic Society |
Бренд | National Geographic |
Posted | Февраль 2001 |
Продукт | Channel |
Бизнес сектор | ТВ/Радио программы и станции |
Слоган | Always wonder |
История | How do you take one of the world's most iconic media brands and recreate it as a dedicated television channel, without in any way comprimising its equity? Our brand strategy for the U.S. launch of The National Geographic Channel is as simple as it is daunting...to be National Geographic, not talk about it. That means stimulating people's natural curiosity, inviting them to think, to feel, to question...to 'always wonder'. |
Тип медиа | Печать |
Рынок | United States |
Креативный директор | Marty Weiss |
Ассоциированный креативный директор | Zach Watkins |
Копирайтер | Ken Marcus |
Арт-директор | Pete Langway |