Заголовок | Like Drinking Your Favorite Song & Deep Dark Black Ray of Sunshine |
Агентство | Brand Architecture International New York |
Кампания | Refreshes Your Spirit |
Рекламодатель | Diageo |
Бренд | Guinness |
Posted | Февраль 2001 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
Слоган | Guiness refreshes your spirit. |
История | Already ranked among the top 10 imported brands in America, Guinness is pursuing a fast-track marketing initiative to take it to the next level. And that means inviting more people, more often, to the Guinness experience. The 'Refreshes the Spirit' campaign gives a whole new meaning to 'refreshment' - one that's deeper, richer and a good deal more compelling. |
Тип медиа | Печать |
Рынок | United States |
Креативный директор | Marty Weiss |
Ассоциированный креативный директор | Zach Watkins |
Копирайтер | Zach Watkins |