Volkswagen - "Kids Dreams"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Премии

20330

Бренд: Volkswagen
Страна: Germany

Рекламодатель: Volkswagen

Заголовок	Kids Dreams
Агентство	Grabarz & Partner
Кампания	Kids' Dreams
Рекламодатель	Volkswagen
Бренд	Volkswagen
Дата первой трансляции/Публикации	2017 / 12
Бизнес сектор	Легковые автомобили
История	We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids. Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
История (оригинальный язык)	Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Тип медиа	Веб-фильм
Длина	95 seconds
Редакционная компания	Trim Editing
Главный креативный директор	Ralf Heuel
Управляющий партнер	Reinhard Patzschke
Креативный директор группы	Tobias Ahrens
Креативный директор	Matthias Preuß
Креативный директор	Jakob Eckstein
Специалист по работе с заказчиками	Angela Jäger
Специалист по работе с заказчиками	Jan Isterling
Креативная стратегия	Oliver Waldmann
Продакшн Студия	Anorak Oslo
Директор	Sebastian Strasser
Оператор-постановщик	Jeremy Rouse
Аудио послепроизводственный этап	Studio Funk
Звукооператор	Christoph Weische
Телекинопроекционная аппаратура	The Mill London
Редактор	Yvonne Stroemer
Редактор	Paul Hardcastle