Заголовок | My favourite position is by your side |
Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
Агентство |
Marcel
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Кампания |
Commitment is sexy
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Рекламодатель |
Match.com
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Бренд |
Match
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Posted | Ноябрь 2019 |
Бизнес сектор | Сайты сообществ
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История | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
Проблема | Europe's leading dating services. |
Тип медиа |
Печать
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Главный исполнительный директор (CEO) |
Pascal Nessim
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Главный исполнительный директор (CEO) |
Charles Georges-Picot
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Главный креативный директор |
Anne de Maupeou
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Исполнительный креативный директор |
Valéry du Peloux
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Исполнительный креативный директор |
Youri Guerassimov
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Креативная команда |
Laura Aondio
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Креативная команда |
Francesca Vitello
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Креативная команда |
Virgile Lassalle
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Associate Director |
Sébastien Jauffret
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Стратегический планировщик |
Leoda Esteve
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Стратегический планировщик |
Alexandre Honoré
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Специалист по работе с заказчиками |
Angelo GIORDANO
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Делопроизводитель |
Claire Sioufi
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Менеджер проекта |
Marine Borreil
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Менеджер социальных медиа |
Constance Bonardi
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Продюсер печати |
Suzanne PEREIRA DIAS
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Продюсер печати |
Nathalie TURMEL
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