| Заголовок | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| Агентство | AMV BBDO |
| Кампания | The Economist |
| Рекламодатель | The Economist |
| Бренд | The Economist |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Газеты, журналы, книги |
| Слоган | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| философия | In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday. |
| Тип медиа | На открытом воздухе / вне дома |
| Директор по маркетингу (CMO) | Mark Cripps |
| SVP, Global Head of Subscriptions Marketing | Mark Beard |
| Креативный директор | Nicholas Hulley |
| Креативный директор | Nadja Lossgott |
| Стратегический планировщик | Mike Alhadeff |
| Стратегический планировщик | Craig Mawdsley |
| Управление аккаунтом | Gemma Troup |
| Продюсер агентства | Katie Fewster |
| Медиа-агентство | UM London |
| Медиа директор | Allison McMordie |
| Директор рабочей группы клиента | Phil Hampson |
| Group Business Director | Simon Clark |
| Коммерческие дела | Maxine Thompson |
| Креативная команда | Tim Riley |