Заголовок | Open Like Never Before |
Агентство | 72andSunny |
Кампания | Open Like Never Before |
Рекламодатель | Coca-Cola Company |
Бренд | 46664/Coca-Cola |
Дата первой трансляции/Публикации | 2020 / 7 |
Бизнес сектор | Безалкогольные напитки, тоники |
История | After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries. |
Тип медиа | Телевидение |
Длина | |
Audio Post | Wave Studios |
Директор по маркетингу | Walter Susini |
Исполнительный креативный директор | Carlo Cavallone |
Заместитель исполнительного креативного директора | Laura Visco |
Креативный директор | Emiliano Trierveiler |
Дизайнер | Renee Lam |
Дизайнер | Masaya Kochi |
Копирайтер | Constanze Bilogan |
Стратегический директор | Sarah Sutton |
Стратегический директор | Armando Potter |
Стратег | Charlotte Rubesa |
Директор группы бренда | Rob Conibear |
Директор бренда | Angelina Joy |
Бренд-менеджер | Marie Henaff |
Координатор бренда | Mauro Sala |
Продюсер исполнительного агентства | Jennifer Cursio |
TV FILM PRODUCER | Eline Bakker |
Продюсер агентства | Nili Zadok |
Business Affairs Director | Selam Kehishen |
Продакшн Студия | new-land London |
Директор | Gustav Johansson |
Директор | Indra Herö Wide |
Директор | Marcus Ibanez |
Оператор-постановщик | Martin Rudh |
Оператор-постановщик | Steve Annis |
Оператор-постановщик | Jamie Ramsay |
Продюсер Продакшн Студии | Trine Pillay |
Продюсер Продакшн Студии | Mia Tidlund |
Управляющий производством | Christabelle Stone |
Редакционная компания | Cabin Edit |
Редактор | Sam Ostrove |
Редактор | Emma Backman |
Звукорежиссер | Ed Downham |
Sound MIXER | Ed Downham |
Звукорежиссер | Parv Thind |
Смеситель | Parv Thind |
Послепроизводственный этап | Glassworks Amsterdam |