Заголовок | Developer PSA |
Агентство | DDB Canada |
Кампания | EmployAbility |
Рекламодатель | Canadian National Institute for the Blind |
Бренд | CNIB |
Posted | Октябрь 2016 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
Слоган | Have you ever wondered how you would do your job if you lost your sight? |
философия | The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. |
Тип медиа | Телевидение и кино |
Длина | |
Продакшн Студия | Untitled Films |
Главный креативный директор | Cosmo Campbell |
Исполнительный креативный директор | Dean Lee |
Ассоциированный креативный директор | Daryl Gardiner |
Копирайтер | Aisling Penco |
Арт-директор | Kelsey Hughes |
Продюсер агентства | Matthew Sy |
Руководитель группы по связям с рекламодателями | Elisabeth Blackburn |
Менеджер проекта | Matthew Sy |
Директор | Aleysa Young |
Оператор-постановщик | James Gardner |
Линейный продюсер | Jason Friedman |
Послепроизводственный этап | Cycle Media |
Редактор | Matthew Griffiths |
Online Editor | Peter Debay |