McDonald's - "Who did it first? McDonald's vs. Alexander Wang"

Leo Burnett Riyadh, Saudi Arabia

Премии

3580

Бренд: McDonald's
Страна: Saudi Arabia

Рекламодатель: McDonald's

Заголовок	Who did it first? McDonald's vs. Alexander Wang
Агентство	Leo Burnett
Кампания	Who did it first? McDonald's vs. Alexander Wang
Рекламодатель	McDonald's
Бренд	McDonald's
Дата первой трансляции/Публикации	2019 / 11
Бизнес сектор	Рестораны и кафе быстрого приготовления
Слоган	@AlexanderWang WE DID IT FIRST!
История	Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
философия	We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Проблема	Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Результат	Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Тип медиа	Социальные медиа
Длина	100 seconds
Рынок	United States, United Arab Emirates, Russia, Ukraine, Turkey
Больше информации	https://www.instagram.com/p/B40IXaGHJOp/?igshid=bk4gmwjjmtqa
Главный креативный директор	Bechara Mouzannar
Главный креативный директор	Mohammed Bahmishan
Креативный директор	Mohammed Sehly
Chief Operating Officer	Thamer Farsi
Regional Managing Director	Mazen Mitri
Директор рабочей группы клиента	Fady Yamak
Директор социальных медиа	Michael Chedid
Специалист по работе с заказчиками	Rahaf Najeeb
	Kamal Fakhraldeen
Арт-директор	Lucas Lopez