| Заголовок | Can Morph |
| Агентство | the community |
| Кампания | Can Morph |
| Рекламодатель | Crown Imports LLC |
| Бренд | Corona Extra |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | Brand New School Hits the Beach to Introduce the New Corona Can Brand New School recently directed and produced the debut broadcast spot introducing the new Corona Extra cans. The result is a dazzling piece of 3D animation that celebrates summer in all its radiant glory, and was created in association with agency La Communidad. The can itself is the star of the show, as it transforms fluidly from one iconic summer symbol to the next – morphing from palm trees to flip flops to a beach ball to the relaxing blue waters of the ocean. |
| философия | Creative Director Robert Bisi and the Brand New School CG team created stunning aluminum art, utilizing all the features of the new can to transport the viewer to a truly serene summertime vision. The picturesque beach scenes manage to impart the easy-going, sunny feeling that has always been associated with drinking a Corona. “The idea was to create the feeling of a perfect summer,” said Bisi. “The way the camera drifts, the shift in lighting, the twinkle in the distance — they all work in unison with the vignettes of the can and the shadows of people. Together they evoke that sense of nostalgia and relaxation that is uniquely Corona.” This spot comes on the heels of recent Brand New School projects such as Nike SB’s “Skate Free,” debuting their latest skateboarding sneakers, “Play With Oreo” for the cookie brand’s worldwide 2015 campaign, and a series of spots introducing the new line of Google Nexus products. |
| Тип медиа | Телевидение |
| Длина | |
| Исполнительный креативный директор | José Molla |
| Креативный директор | Rodrigo Butori |
| Арт-директор | Aaron Willard |
| Копирайтер | Aaron Zimroth |
| Копирайтер | Matias Blazevic |
| Копирайтер | Ibon Iraola |
| Producer | Andy Murillo |
| Исполнительный продюсер | Laurie Malaga |
| Account Team | Erika Rivera |
| Account Team | Sophia Gonzalez |
| Account Team | Maryanne Dammrich |
| Продакшн Студия | Brand New School |
| Креативный директор | Robert Bisi |
| Дизайнер | Brandon Minton |
| Дизайнер | Mara Smalley |
| Дизайнер | Sakona Kong |
| Дизайнер | Waka Ichinose |
| CG Leads Technical Director | Adam Newman |
| CG Leads, Technical Director | Robin Kim |
| 3D Animation | Leo Juarez |
| 3D Animation | Kim Im |
| 3D Animation | Ian Mankowski |
| 3D Animation | Hao Cui |
| 3D Animation | Robin Kim |
| 3D Modeling, Rigging | Leo Juarez |
| 3D Modeling, Rigging | Gorostieta |
| 3D Modeling, Rigging | Gabriela |
| 3D Modeling, Rigging | Kim Im |
| 3D Modeling, Rigging | Ian Mankowski |
| 3D Modeling, Rigging | Hao Cui |
| 3D Modeling, Rigging | Robin Kim |
| 3D Lighting | Hao Cui |
| 3D Lighting | Adam Newman |
| 3D Particles, VFX | Ian Mankowski |
| 3D Particles, VFX | Thomas Briggs |
| 3D Particles, VFX | Eric Rosenthal |
| Storyboard Artist | Tristyn Pease |
| Storyboard Artist | Max Forward |
| Compositor | Maithy Tran |
| Compositor | Scott Uyeshima |
| Compositor | Adam Newman |
| Редактор | Sean U’ren |
| Исполнительный продюсер | Paul Abatemarco |
| Продюсер | Amy Russo |
| Producer | Beth Vogt |
| Music, Sound Design | Circle of sound |
| Исполнительный продюсер | Guillermo de la Barreda |
| Mix | Lime Studios |
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