Заголовок | Wasted on Some |
Агентство | BBC Creative Services |
Кампания | Wasted on Some |
Рекламодатель | BBC |
Бренд | BBC iPlayer |
Дата первой трансляции/Публикации | 2019 / 10 |
Бизнес сектор | ТВ/Радио программы и станции |
философия | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
Тип медиа | Веб-фильм |
Длина | |
Исполнительный креативный директор | Helen Rhodes |
Руководитель производства | James Wood |
Начальник планирования | Mike Lean |
Креативный директор | Becca Pottinger |
Креативная команда | Andy Parkman |
Senior Producer | Rachel Roberts |
Менеджер проекта | Phoebe Bibbings |
Planner | Rosanagh Ker |
Продюсер | Jessica Greshoff |
Продюсер | Ben Roberts |
Управляющий производством | Caroline Greig |
Координатор производства | Beth Morson |
Audio Producer | Michaela Hallam |
Audio Producer | Dominic Ross |
Audio Producer | Gavin Matthews |
Audio Producer | Deborah Whitfield |
Креативный директор цифрового формата | Ashley Temple |
Оператор-постановщик | Jane Record |
Звукорежиссер | Marc Hardman |
Звукорежиссер | Mark Hills |
Дизайнер | Dan Cavicchia |
Motion Designer | Kieran Ahmed |
Motion Designer | Mark Robertson |
Head of Marketing | Kerry Moss |
Менеджер по маркетингу | Nick Gilmer |
Marketing Executive | Lucy Hodson |
Media | Tony Dalton |
Campaign Coordinator | Sam Cuthbertson |
Послепроизводственный этап | Stanley Post |
Директор | Tim Godsall |
Исполнительный продюсер | Tor Fitzwilliams |
Продюсер цифрового формата | Ben Smithard |
Арт-директор | Morgan Kennedy |
Associate Director | Adam Spivey |
Колорист | Jason Wallis |
Online Editior | Mark Chapman |
Наборщик | CJ Gaikward |
Продюсер пост-производства | Oscar Wendt |
Фотограф | Alex Telfer |
Фотограф | Ian Weldon |